Investor Relations
Invest in the Next Phase of Bryggeriresor
Bryggeriresor.se is developing a nationwide platform for discovering, planning and experiencing Sweden’s breweries. By combining digital trip planning, organised brewery tours, editorial content and corporate experiences, we are building a new category within Swedish experience-led tourism.
A substantial digital and operational foundation has already been developed. We are now preparing for commercial launch and the next phase of growth together with a selected group of prospective investors.
SOFT OPEN · Non-binding investment dialogue · No direct online investment
An Operating Foundation Before Commercial Launch
Figures from the published directory. Developed travel products are not confirmed, completed or bookable departures. The 2027 calendar contains preliminary plans.
AI-Native Infrastructure for Swedish Brewery Tourism
Nationwide Platform
A connected digital environment for breweries, destinations, travel planning, organised experiences and editorial content.
AI-Native
AI and automation are used or developed for platform development, content, analysis, administration, marketing and customer management.
Asset-Light
Digital infrastructure, customer relationships, distribution and partnerships without normally owning coaches, breweries, hotels or restaurants.
Capital-Efficient
Much of the digital foundation is developed. The next phase focuses on sales, delivery, validation and scaling.
Nationwide Coverage
The directory and developed travel products cover Sweden’s 21 counties.
B2C and B2B
Individuals, private groups and companies, including corporate events and private departures.
The category domain, content, SEO, ticket distribution and operating data form a foundation for category building. Distribution and automation capabilities still require partner activation and commercial validation.
A Fragmented Market Meets a Scalable Model
Breweries are geographically dispersed and can be difficult to discover and compare. Visits, transport and booking are often separate. Smaller producers need relevant visitors and new distribution channels, while travellers and companies seek local experiences. One platform makes brewery tourism easier to discover, plan and deliver. Tastings, food and beverages are not included in the standard transport ticket.
2027 Planned Launch and Expansion
The first commercial brewery tours are planned for January 2027, with Stockholm among the initial destinations. Tours are designed as full-day experiences running from 10 AM to 10 PM, departing from and returning to a central, accessible departure point.
During winter, shorter travel distances are prioritised. Longer regional experiences are planned for spring, summer and autumn. Bookings will open progressively once breweries, transportation, guides and other operating arrangements have been verified.
From BUILD to SCALE
BUILD
Platform, brewery directory, travel products, data and operational infrastructure.
LAUNCH
First commercial bookings, departures, customer acquisition and partner activation.
VALIDATE
Occupancy, acquisition cost, direct contribution, customer feedback, B2B sales and repeat purchases.
SCALE
More departures, wider distribution, repeat business and increased automation.
Team and Industry Network
Björn Karlsson – Founder
Digital marketing, business development and digital platforms.
Jonathan Gharbi de Maré – Partner & Beer Guide
Experience in beer-related content, travel experiences and industry networks, including Maltesen and Freedomtravel.
Investment Dialogue
- Express Interest – submit a non-binding expression of interest.
- Personal Contact – discuss background and investment interest.
- Further Information – relevant investors may receive a PIN code for Investor Room.
- Further Dialogue – potential terms, structure and agreements are discussed separately.
Frequently Asked Questions
How do I access the full investment materials?
Following initial contact, relevant investors may receive a four-digit PIN for our extended investor presentation.
Is the expression of interest binding?
No. Neither party is obliged to complete an investment.
Can I suggest another investment amount?
Yes. Amounts and terms are discussed individually.
Can I invest through my company?
This may be possible depending on the final investment structure and documentation.
When would payment take place?
Only after both parties approve final terms and relevant agreements.
Risks and Important Information
An investment in an early-stage, unlisted business involves risk. All or part of the capital may be lost and holdings may be difficult or impossible to sell.
Read full risk information